B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity
In the last 10 years, marketing has been an ongoing struggle to keep up with the Joneses. Something like this: CEO: “Margaret! I just heard
Maybe you’ve stumbled across this term before. Maybe you’re grabbing your marketing dictionary (I’ll save you the trouble, don’t worry!). What is account-based marketing (ABM)?
Art, music, architecture — they’ve all gone through a few different phases or eras. Speaking from a musical perspective, there are about six recognized artistic
We’ve all had it. The desire to make something, but when it comes down to creating it, it’s like there’s a concrete wall standing in the
Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things
Are you familiar with the term, “Gestalt”? It’s a German word meaning shape, form, or design. In English, the term Gestalt refers to a certain
As someone who studied PR in college, I received a fair amount of confused comments regarding my major. “Oh yeah, sure, PR…what’s PR again?” or
I have a distinct memory of my first encounter with virtual reality videos earlier this year. I was sitting in the cafeteria of my college,
As things change in the marketing world, a sort of marketing Darwinism happens. Some companies see the change, adapt, evolve and therefore become the new
Websites certainly aren’t anything new. I can remember going on websites as far back as kindergarten and first grade. Granted, those were very different websites
Maybe I’ve been listening to too much classical radio recently, but I couldn’t help but notice how B2B marketing is like an orchestra. Your content