Though the global B2B e-commerce market is projected to reach a value of nearly $26.6 trillion by 2030, there are still a lot of misconceptions
Marketing for a business can be, well, tricky business. Some businesses spend the entire marketing budget posting ads and countless hours making cold calls, only
Is content marketing worth it? Well, the truth is that such a strategic marketing approach has become a multibillion-dollar industry over the last few years
The internet has made it possible for people to find the answers to every question they could possibly have with just a tap of their
If you’re like most B2B companies, you already create educational content for your customers and prospects and offer that content online. That’s the best way
For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies,
Subject matter experts used to write only when inspired, so writing content was actually fun. Now that inbound marketing campaigns rely on a continual stream
It’s kind of ironic that to close sales today, marketers have to focus on the long term. That’s because disruptive marketing strategies don’t work anymore.
B2B marketers often focus on the vast differences between B2B vs. B2C marketing such as buyer motivations and purchase cycles. But a recent book got me thinking
In B2B communications, marketers are continually challenged to nurture prospects and build trust by providing “remarkable content.” And research shows that content is most engaging
Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an
I’ll admit it. The popular business book, “Lead with Humility: 12 Leadership Lessons from Pope Francis” by Jeffrey Krames piqued my interest. The Pope is