Thanks to companies like Zappos, most B2B companies are familiar with the concept of site retargeting. You visit a website to check out products or
Did you know that YouTube is the world’s second largest search engine, right after Google? The reason is simple – everyone finds videos engaging and
From Apple’s “1984” Superbowl ad, directed by Ridley Scott, to the “Mac vs. PC” series of 66 commercials, the computer industry has always relied on
“You can’t bore people into buying products. You must interest them.” Marketing guru David Ogilvy is certainly onto something. Modern-day content marketers are faced with
Let’s face it. Your B2B website faces tons of competition for your customers’ attention. You used to just have to educate prospective buyers, but now
“So, you’re in public relations. Does that mean you, like, relate to the public?” I can’t recall how many times I’ve been asked what I
Call it publicity, self-publishing or content marketing — the result is the same. Quality branded content reigns supreme across the digital platform, and marketers spend
I read this interesting bit in a publishing industry newsletter called Wooden Horse (you can follow them on Twitter here: twitter.com/WoodenHorsePub). There’s a new wine enthusiast magazine launching. FINE
What can we business people learn from thousand-year-old yogi teachings? A lot, I think, as illustrated by social networking’s growing popularity. In my last blog, Do
Statistics show that two practices continue to increase in popularity—yoga and social networking. That got me thinking, are the two related somehow? I do both, and so